REEBOK IVERSONICS, lo-fi basketball shoe design process: part 1 - project name
Sometimes our projects proceed with a codename, until the final name is decided just at the end, sometimes it’s done during the process. In this case, project name was clear just from the beginning.
REEBOK IVERSONICS, lo-fi basketball shoe design process: part zero - intro
Taking a trip from watching an Amazon Prime documentary to the creation, just for my own fun, of a basketball shoe dedicated to one of the most exciting players in NBA’s history