REEBOK IVERSONICS, basketball shoe design process: part 7 - final design + oncourt views!!!
After adding the new logo and a few design updates, here we go with fresh on court views and colourways of Reebok Iversonics concept shoe.
FERRARI LUCE, a designer’s point of view
I'm an italian engineer, buildings and footwear designer, I live 30 km away from Ferrari's factory, and I've been raised contemplating its mith, but also studying and learning about design and functionality.
After a few weeks since its presentation, here is an overview of what I've seen and learnt about Ferrari's newest car, plus my personal opinion.
REEBOK IVERSONICS, basketball shoe design process: part 6 - the shoe! (at least, 95% of it)
The wait is over!
Here is your first look at the (almost) final Reebok Iversonics concept shoe!!!
REEBOK IVERSONICS, basketball shoe design process: part 5 - new logo
I know you were anxiously waiting to see the final Iversonics shoe design but, before that, it’s time to find a proper logo for this project!
REEBOK IVERSONICS, basketball shoe design process: part 4 - shoe sketching
Preliminary work: done
Research work: done
Project brief: done
It’s finally time to start drawing shoes!
REEBOK IVERSONICS, basketball shoe design process: part 3 - design brief
Considering all the previous preliminary work and the researches done to get technical and aesthetic inspirations, it’s time to write down a few guide lines in order to synthetize the informations taken and define the targets and the constraints of this shoe design project.
REEBOK IVERSONICS, basketball shoe design process: part 2 - initial research work
Everyone knows about Allen Iverson. I’ve witnessed his career, I saw the Amazon Prime documentary and countless videos, I’ve clear in my mind his sneaker legacy…so you would guess I’m pretty much ready to start designing his new shoes.
Unfortunately, this is not how it works for me.
REEBOK IVERSONICS, basketball shoe design process: part 1 - project name
Sometimes our projects proceed with a codename, until the final name is decided just at the end, sometimes it’s done during the process. In this case, project name was clear just from the beginning.
REEBOK IVERSONICS, basketball shoe design process: part zero - intro
Taking a trip from watching an Amazon Prime documentary to the creation, just for my own fun, of a basketball shoe dedicated to one of the most exciting players in NBA’s history
Grave of the fireflies
Looking for a light, nice, funny animation movie to watch with my wife, to relax a bit after a hard day, we came across to “Grave of Fireflies” of master Isao Takahata.
We wathced it until the end without a single blink of an eye and, even though it was very far from what we were expecting, we are thankful we decided to watch it.