REEBOK IVERSONICS, basketball shoe design process: part 1 - project name
Sometimes our projects proceed with a codename, until the final name is decided just at the end, sometimes it’s done during the process. In this case, project name was clear just from the beginning.
REEBOK IVERSONICS, basketball shoe design process: part zero - intro
Taking a trip from watching an Amazon Prime documentary to the creation, just for my own fun, of a basketball shoe dedicated to one of the most exciting players in NBA’s history